Content productionEventsGamingLivestream

Becoming Lara Croft…The power of livestream to launch a new product

We spend a large amount of time with clients talking, planning and delivering livestream events and we love the opportunity to challenge ourselves and our platform partners as to how far we can push to this medium.

So, when Square Enix, publisher of the Tomb Raider video game knocked on our door with a brief for the launch of Shadow of the Tomb Raider (SOTTR), it gave us an opportunity to do just that.

As a gaming company they had multiple platforms with highly engaged communities and wanted to bring them all together for one big launch experience that straddled both the virtual and the real world.

Our response…a first of its kind, 72 hour livestreamed live treasure hunt challenged the communities to find a replica Mayan golden dagger (inspired by the one in the actual game) worth £20,000 hidden in the real world by solving clues who revealed through the livestreamed.

We partnered with tech company What Three Words to use their locationtechnology to pinpoint the location (3m2 location), another first and streamed live across Square Enix’s pages on Facebook, Twitter, YouTube, Mixer and Twitch. 

To keep the live stream fresh and keep our community tuned in (even in the middle of the night) we also hosted live spot prizes with our team filming from locations across the UK on their mobile phones, so viewers could solve location clue and get to there first to receive a copy of the game before its official release. 

Key SOTTR influencers also streamed gameplay live throughout the 72 hours which we streamed into our livestream to deliver further engagement and reach. 

All these elements combined to deliver views of over 1.3million with a whapping combined viewing time of 14 years, 91 days, 4 hours, 28 minutes.