For London Pride this year, we helped the team at LEGO® to create the UK’s tiniest Pride parade.
As thousands of people descended on the celebrations, hundreds of mini figures descended on our very own version of the parade. Builders had the opportunity to create their own bespoke LEGO character with hundreds of different variations for builders to ‘personally’ join in the march.
Tucked away in the family area at St Giles-in-the-Fields, guests were able to contribute their bespoke mini-figure to the parade, get artistic on our LEGO minifigure colouring-in wall, and get building with LEGO DUPLO in our play pits. Not to mention, all guests received a giveaway to make sure no one left our family play area empty handed.
It was a real pleasure to be a part of Pride this year with LEGO and was great to see this amazing brand supporting and celebrating LGBTQ+ families, as after all, Everyone Is Awesome!
Check out what we got up to here: