October proved to be an explosive month for The Producers. Working with Liverpool footballer Alex Oxlade-Chamberlain – we helped him become the first to try out Three’s new Call of Duty 5G experience, playing the latest instalment of the gaming phenomenon, Call of Duty Modern Warfare which was released last month.
Not only did we showcase how Three’s 5G will revolutionise home entertainment, we created two unique, multi-sensory gameplay sets that placed Alex quite literally in the centre of the action. Whether it be his living room exploding around him, or him being plunged into lasers and darkness.
Each set was designed and curated with the games narrative at heart, bring the action from the screen to the physical environment pushing the boundaries of something so familiar like gaming in your lounge and advancing it to become a whole new level.