In the month of January 2021, we worked with Nando’s Grocery Team to hero their delicious Vegan PERinaise at a time when plant- based alternatives were trending, we launched a campaign that ‘flavoured up’ Veganuary with our iconic PERi- PERi.
Those looking for some Veganuary inspiration, or a little heat to spice up their January had to look no further because Nando’s launched a limited-edition plant-based meal kit. Intended to both flavour up Veganuary and celebrate its much-loved Vegan PERinaise.
Our limited-edition Vegan Flavour Box – was co-created by The Producers, Nando’s and in partnership with MOB Kitchen, the leading online cookery platform. Each custom box contained all of the ingredients, recipe and flair needed to create a delicious PERi-PERi Falafel Pitta, Sweet Potato salad and Smoky Pepper Croquettes at home. The kit included bespoke branded utensils as well as an authentic Nando’s apron, all ingredients and recipe cards and a custom playlist to listen to as you unleashed your inner chef.
All money from the sales of the Vegan Flavour Box went to City Harvest – the food-distribution charity which rescues more than 75 tonnes of surplus from the retail and hospitality industry each week, re-delivering to community programmes for people in need.