Ocado’s Magical Meal Times Inspired By Disney
A 4-day cookery school to get families cooking together whilst falling in love with healthy food.
To help families discover the magic of cooking together and make healthy food, tasty and appealing to young children. We were also targeting sales and awareness of Ocado’s magical meal bundles.
Over 50% of children do not learn basic cooking at school, and Eight out of ten parents believe cooking from scratch with their child can encourage healthier eating habits. Therefore, we wanted to create a fun and safe environment where children felt comfortable learning to cook and creating a memorable experience for them.
During the easter Holidays we hosted a 4-day cookery school for children 4+ to come with their families to learn how to cook a healthy and tasty meal together. We created a magical feel to the school using Disney touch points through out.During the experience, all guests received a bespoke Ocado x Disney inspired apron and chef hat. At the end of each class, children would eat their meal together and every child graduated with an Ocado x Disney certificate signed by Chef Gary, ending the day with a surprise visit from Mickey Mouse to congratulate all the chefs which ended the families experience perfectly.