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Gin, gin, everywhere – the growth of the pink gin market

Tis the Season for… Gin!

Its everywhere, Ryan Reynolds has just launched Aviation Gin, Sipsmith hosted their first pop up in Piccadilly for Christmas, everywhere you look..its all about Gin and Pink Gin is having its moment in the spotlight.

It’s sweet aroma and instagrammable colour make’s the perfect pairing for a millennial looking for a tipple and that perfect shot for all their followers, but how could we create that perfect Instagram shot with gin, without it being a generic picture of your drink?

Que…The Warner Edwards Gin Tractor.

Born and bred on the farm Warner Edwards Rhubarb gin was actually the first to hit the market, and it is their mission to make sure they position their products as authentic, premium craft gin made in Falls Farm with love, grit, and respect for the land and community.

Their love for their heritage could only mean one thing – we needed to bring a little bit of the farm into the big city for Christmas.

Creating the ultimate Christmas billboard pulled by a tractor, we brought the farm to life. With our very own tractor driver, haybales and  gin billboard we drove by some of London’s most iconic locations, blasting out the festive carols and offering passers-by the opportunity to take their Instagram snap with the chance of winning a year’s supply of gin!

Now if that doesn’t shout Instagram-worthy then we don’t know what does!