Bringing sustainable fashion to life by Launching Axtell House – Soho.

Ever wondered what the future of fashion looks like? At the beginning of June we had the pleasure of witnessing this by being part of the launch of Axtell House in Soho for the VF corporation. A building in which customers are completely immersed at Axtell Soho with floor-to-ceiling video walls and 3D technology. Virtual mannequins are dressed in seasonal looks that guests are able to view in differing lights and scenarios with the touch of a screen in the “smart building,” which was designed with sustainability in mind.

We helped to launch this to the world of fashion with a breakfast panel, cocktail party and an employee launch across two days of celebration to showcase in no uncertain terms the fashion giant’s “commitment to continued growth in London and the UK,” which VF has hailed as its “focus as a megacity for expansion.” working with the Ottelenghi catering team we ensured the launch event measured up to the incredible building through the food, as well as through the full event production; from building bespoke bars and sets, to showcalling and running the media panel.

If Axtell House is the future of fashion showrooms, we are in!