Welcome to 2020, at this time of year it’s both reflective and forward-thinking. The team here at The Producers are looking forward to 2020 and the wealth of experiential campaigns & major audience activations so we’ve chosen our top events. It’s going to be a seminal start to the decade.
The World’s Greatest Creative Platform – Edinburgh Fringe
Another level of festival activations, most specifically Edinburgh Fringe 2020. The Fringe is always an inspiring place where both artists and brands really push their creative license to bring us amazing campaigns. Group Account Director, Emily Koppit
With a world of sport for the Olympics in Tokyo, the world will be celebrating the season with a Japanese twist and I am definitely looking forward to some brilliant brand activations, delicious food & drink, and exciting inspiration from the land of the rising sun. Group MD Jessica Hargreaves
Plastic FREE 2020
The developments in sustainability mean we all need to take account, experiential included, as more than ever before, 2020 will see brands working in more sustainable ways. I’m hoping that Plastics Free July will see brands really embrace environmental issues and hopefully generate some real changes in behaviour. Account Director, Tim Jenner
The 60th anniversary of the European Championships
This time, the tournament is spread over 12 cities across Europe, from Rome to Baku (just a small 2,500 mile journey) with all roads leading to Wembley for the final. It will very interesting to see how UEFA create a buzz in each of the cities with UEFA is promising fan villages with huge screens, festivals, community events, street activations and pop-up concerts in host cities throughout the tournament. Watch this space.” Roberto, Account Manager
50 Years of Glastonbury
The ultimate in event entertainment. Very excited to see the extravaganza that will be 50 years of Glastonbury this year. To see how their ambitions over the last few years to make for more sustainable green events without impacting any creative or spectacle. Their lead will impact the wider industry who follow.” Senior Producer, Jess Bond
