Coinciding with Mercury in retrograde – a FML moment in the astrological calendar – we helped online marketplace and small business champion to build and open its first physical pop-up FML Store – retail empathorium in the heart of London’s Soho opened by self-proclaimed King of the FML moment Sam Thompson.
The FML store was visited by hundreds of shoppers exchange their real-life “FML” moments for a free soul-boosting gift from Not On The High Street’s FML Edit – a newly curated product line-up dedicated to life’s FML moments.