LEGO VIDIYO MUSIC FEST LEGOLAND GLOBAL TOUR
An inspirational entertainment experience bringing to life the world of the digital LEGO VIDYO app
Driving product trial and awareness of a digital first play experience through exciting and compelling in real life experiences whist create amplifiable content and a reason for families to visit parks in summer 2021
A digital first play experience, we needed to take the online world and bring it in to the real world, to create meaningful experiences for families and kids, inspired by the world of LEGO VIDIYO but adapted to the LEGOLAND park experience first environment
A two-day curated music festival activating across five parks globally bringing audiences interactive themed dance off tutorials, music inspired competitions and games, over sized digital screen content creation and local and international talent performances featuring L.L.A.M.A hosted from our LEGO VIDIYO Main stage.
We drove intention to purchase in park with 34% planning to make a purchase having taken part in the activation compared to 12% of visitors who had not taken part in the experience