SNAPCHAT FASHION AND BEAUTY BREAKFAST
A breakfast for press and media showcasing snapchats AR technology for fashion and beauty brands.

OBJECTIVE

Showcase Snapchats new AR technology to high profile press and media so they can experience a new way of shopping.

STRATEGY

Design a full consumer experience of the AR technology and brand Snapchat in a premium space that would appeal to Tier 1 media.

SOLUTION

A zonal brand experience hosted by Snapchat. A breakfast briefing to ensure media could drop in on their way to work. The brands fashion AR event enabled media to move through different technology experiences at the central London venue. As an added gifting experience professional make-up artists were on hand for media, plus guests received MAC make-up gift bags.