THE JUDGE, THE JURY & JAMES PATTERSON
From Page to Stage…

OBJECTIVE

Increase awareness / brand equity for James Patterson as an entertainment brand in the UK.

STRATEGY

Taking James Patterson’s renowned detective character Alex Cross from page to stage with a debut production: The Judge, The Jury and James Patterson

SOLUTION

We asked consumers to join the UKs first immersive courtroom experience as the biggest crime and thriller author James Patterson took his renowned detective character, Alex Cross from page to stage with a debut production. To launch the new novel, Fear No Evil, attendees were summoned to court  for jury service in a real-life courtroom to watch the action-packed trial unfold around them, before taking center stage themselves to decide whether detective Alex Cross was innocent or guilty of a gruesome triple murder