White Claw Wave of Summer With Sam Fender
The social occasion of the summer!


Define and deliver and incredible White Claw hospitality experience that feels elevated, exclusive but still brand-aligned and down to earth. Appropriate to the target audience (brand friends, influencers, press, selected consumers) and go above and beyond what they’d expect from a brand event experience.


Created an exclusive ‘money can’t buy’ experience to mimic the feeling of  escapism, right here in heart of London.
A social occasion of the year that will create everlasting memories and set the foundations for events to come.


We took the role of lead agency in an integrated campaign, managing key stakeholders, agencies, and suppliers to deliver the final event.

“Normally when you do a branded gig it’s horrible, it’s soulless… and that was completely the opposite. [It was] totally magic.” – Sam Fender (Metro)

Supporting on the pre-selected venue liaison we created a full brand takeover of Netil360. Bringing the brand to life in physical form we took cues from the branding pack to make the White Claw feel relevant with the east London audience. Using flyposter, mirror balls, foliage, B&W décor and stylized whitewash furniture the event took on an Ibiza meets urban London feel. With the White Claws flowing consumers reveled in the British summertime sun listening to Sam Fender, SG Lewis, Afla Sackey and resident DJs.